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DPSN: Under pressure

BY BARBARA PIKE

· DPSN

As it turns out, the behaviour of people around us is contagious. This is truer the closer these relationships are – we are much more influenced by the attitudes of friends and family than we are by those of strangers. We often think of peer pressure as a bad thing that we should resist, but it can also be a powerful influencer in terms of shifting social attitudes for the better as well

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